West Brom Return to ProZone

Over four months have passed since West Brom renewed their association with their original match analysis providers ProZone.

A former ProZone client, the famous Midlands club used an alternative system over the past season before returning to the ProZone fold.

Two key factors persuaded Albion to re-sign with ProZone.

The club were convinced that the recently published independent research confirms ProZone’s multiple camera angles and, more importantly, locality provide the most accurate data, by far, currently available in the football analysis industry.

But, perhaps just as important as the validation of the ProZone data, the new pricing models introduced by ProZone are proving incredibly attractive to football clubs at all levels of the professional - and, in some cases, even amateur - game.

Naturally, if a team is to invest in post-match analysis, it is imperative that the data be as accurate as possible and Richard Hawkins, Albion’s Strength and Conditioning Coach for more than two years, has been delighted with that aspect of ProZone’s delivery.

Richard said: “ProZone plays an integral part in the analysis of player performances and is a key component of the feedback players receive.

“Having experienced other match analysis suppliers and seen at first hand the quality control procedures that are in place at ProZone I have 100% confidence in the validity and reliability of the data presented.

“This is supported by the recent publication in The International Journal of Performance Analysis, and, with more research to follow, the reputation of ProZone will continue to grow.”

Another attractive feature of the ProZone package lies in the fact that we offer a fully inclusive service to the club, covering all levels from first team to Academy.

And Richard added: “The product developments that have taken place over the last 12 months has enhanced the service provided and has added to the efficiency and quality of the role of the analyst/ sports scientist/conditioning coach in the club.”

Albion’s Head of Performance Analysis Lee Darnbrough agrees: “Having experienced and used other analysis systems during recent seasons the re-introduction of ProZone into the performance analysis structure at WBA has brought many additional benefits from a coaching and performance perspective.

“In addition to ProZone3 and MatchViewer products used at first team level, the inclusion of MatchInsight, PlayBack and Bookmark has meant that we have improved our live match day analysis and also improved the delivery of performance analysis and coach/player education within the structure of the Academy.

“This will undoubtedly add to the development of players, from Academy through to first team in creating a common culture and framework of player reflection and development to ultimately benefit West Bromwich Albion Football Club.”

ProZone’s Head of Business Development Barry McNeill was delighted to renew the company’s business relationship with Albion.

Barry said: “The return of West Bromwich Albion FC as a valued and prestigious customer is critical to maintaining ProZone’s position as brand leader throughout the performance analysis marketplace.

“The win-back of such an important club is a testimony to our levels of service, product development and research activity which significantly differentiates ProZone from all other match analysis providers and we are confident of increasing our customer base in the Premiership before next season.”

Albion have signed up for ProZone3, the world’s leading post-match analysis system.

ProZone3 is designed to encourage user interactivity and allows for comprehensive performance analysis based on physical, technical and tactical aspects of the game.

Tony Mowbray, a ProZone advocate with Hibernian and Ipswich, was delighted to find West Brom already using the system upon his arrival. Tony said: “Football today is very driven by sports science and the statistics that ProZone present are invaluable to the coaching staff.

“The analysis that can be produced by ProZone can be used to motivate players and educate them about parts of their play and fitness.

“ProZone is an invaluable tool for a modern-day coaching staff of any football club. I’m delighted we have it and, hopefully, it will play a part in helping us be successful.”