It’s an old trope among fans and journalists, the idea that there is in professional football a, deep-seated, conservative resistance to the idea of using data analysis and statistical science in order to improve team operations, on-field performance and player recruitment.
The analysis of performance data is an important part of the player recruitment process, but it should not be used in isolation by clubs seeking to identify potential transfer targets. As Richard explains, performance information is only one component of an extensive due diligence process.
It can be all too easy to get drawn into the hype that surrounds the January transfer window, but the reality is that the majority of clubs are constantly working to enhance the diligence of their recruitment operations as they seek to better understand, navigate and outsmart an increasingly complex and often inefficient market.
As part of Prozone’s partnership with the Turkish Football Federation (TFF), we recently participated in the 23rd International Coach Development Congress held at the Haliç Congress Centre in Istanbul on 6/7 January.
Working in an industry that requires continual learning and adaptation, skills training and continued professional development are essential for performance analysts looking to make an impact in elite sport.