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Real Madrid Turn to Prozone
Prozone are pleased to announce a new collaboration with Spanish giants Real Madrid. The deal will see a full installation of Sony IP cameras at the Santiago Bernabéu and a subsequent PROZONE3 performance analysis delivery for the European powerhouse.
The agreement represents the first phase in a potential strategic partnership between Real and Prozone designed to consolidate the Spanish Club’s position at the forefront of global sports science, research and analysis.
Real Madrid Director of Strategic Planning Ivan Bravo gave a personal endorsement to the announcement:
"Our new relationship with Prozone represents an important initiative for the Club. Real Madrid is always looking for collaborations that can help the club remain a leader in the global game in terms of science, professionalism and, most importantly, on-pitch performance."
Blake Wooster, Prozone’s Head of Business Development, welcomed the new contract as an exciting step forward for both Prozone and Real: "The agreement with Real Madrid is a perfect unity of ambition between two likeminded organisations. It is our vision that, now that performance analysis has become established in the marketplace, the information generated must be used to maximum effect. Real Madrid share this strategy and a major part of our proposition to the Club is to deliver insights and joint research over and above the simple provision of data."
Analysis provided by Prozone will become a key component of Real Madrid TEC, the Club’s redeveloped High Performance Centre. As well as forming part of the lab’s in-house work, the Club’s Prozone data will be utilised by a handful of leading scientific institutions across Europe for in-depth analysis and academic research.
Dr Valter Di Salvo, Head of Real Madrid TEC, emphasised the significant role expected to be played by Prozone in the Club’s strategic plans.
"Advances in sports science knowledge and understanding are vital for any team competing in the modern top flight game. At Real Madrid our ambition is always to be at the forefront of this science, a goal best achieved utilising the most accurate and detailed performance data available. The Prozone system has proven its excellent capabilities in this field and its flexibility to turn data into unique, valuable insight."
Head of Real Madrid TEC, Valter Di Salvo
Now boasting a full-time presence in both Spain and Portugal, Prozone are confident more teams from the region will follow Real Madrid’s lead over the coming months. "We’ve firmly established ourselves as the market leader in the UK," says Wooster. "Now we’re continuing to underline our global credentials through establishing a worldwide network of Clubs, Associations and Governing Bodies using Prozone. And through greater access to scouting and performance benchmarking information every one of our clients will benefit from our international growth."
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