NEWS

Prozone expand in South America with Chilean club ‘Colo Colo’

Chilean Club Social y Deportivo ‘Colo-Colo’ chooses Prozone's performance analysis solutions.

Prozone expand in South America with Chilean club ‘Colo Colo’

Prozone continue to broaden our overall global presence as Chilean Club Social y Deportivo ‘Colo-Colo’ join the growing list of international customers we are proud to support as we continue to develop world-class products and services.
 
In recent years the culture of performance analysis has changed globally and specifically north of the border in the U.S and Canada where Prozone now work with more than 50 teams, leagues and associations. And as strong customer demand continues Latin American clubs are realising the value of partnering with Prozone to help integrate world leading performance analysis solutions.

Colo-Colo will be using PROZONE3 and MATCHVIEWER for both post-match and oppositional analysis for more effective analytical insight and all important competitive advantages.

29 time Primera División Champions and 10 times Copa Chile holders Colo-Colo are the most successful team in Chilean history domestically; and internationally having won the Copa Libertadores, the Recopa Sudamericana, and the Copa Interamericana.

Joining Colo Colo in 2010, Alberto Gutierrez (Colo Sub Gerente de Desarrollo Deportivo) has been charged with monitoring and advancing the analysis of all Colo Colo players and teams, as well as player acquisition targets. Gutierrez had this to say about choosing Prozone; “Prozone are the global leaders in performance analysis. They provide products and services for every sector of the club. We at Colo Colo needed a flexible system which would allow us to gain performance insight from multiple levels, from youth teams to the first team, as well as throughout Chile and the region. Prozone was the obvious choice to create a bespoke solution to meet our needs. After having Andrew (Opatkiewicz) and Fernando (Martinez) in Santiago for our workshop, I am even more excited and eager to start using Prozone analysis.”

Prozone announced a partnership with South American company PlayFe in 2010 to continue to expand and support the growing presence throughout the region. The agreement with Colo Colo is a flagship for the deepening of market presence in the LATAM region.  Fernando Martinez, Director at PlayFe added; “With the recent signings of AFA, ANFP and Colo Colo, among others, we are seeing clear signs that the region is hungry for performance analysis tools. Prozone’s full range of products and services allow any organization, from Federation to Club to Media Provider unrivalled performance insight.”

Related Articles:

Prozone performance analytics expand further in Latin America
Chilean National Football Association (ANFP) Choose Prozone
Argentine Football Association (AFA) Partners with Prozone
Prozone and PlayFE announce partnership in South America