Everton have always been at the forefront of developments in performance analysis. In fact the club use Prozone services at every level of the club from the first and reserve teams all the way through to the youth academy.
So it should come as no surprise that they’re the first Premier League club (indeed the first club in the world) to integrate our latest product, Prozone RECRUITER, into their suite of performance analysis solutions.
The processes around player recruitment are evolving all the time with teams applying greater diligence in the sourcing and signing of players. However, the use of performance data in player acquisition is nothing new at Everton. David Moyes used Prozone analysis to compliment the feedback from his scouts during the purchase of Tim Cahill back in 2004.
The club will be taking this a step further in the 2010/11 season with the use of RECRUITER. This new and innovative software solution will allow the club’s scouts and management team to use objective performance data to profile and benchmark potential transfer targets against existing players across all levels of the club.
John Murtough, Everton’s Head of Performance, commented “The depth and objectivity of the player data offered by RECRUITER sits perfectly with Everton’s ethos. We believe in using the very best performance and player analysis tools to enhance every aspect of team, player and club development. Our close working relationship with Prozone allows us to do just that.”
Prozone's Head of Business Development, Blake Wooster, paid tribute to Everton’s advocacy of performance analysis, saying, "Everton are invariably at the forefront of innovation in this field and once again they've proved to be the first movers in integrating our new RECRUITER product. Their long-term commitment is testament to the trust we've built with the club over the last decade and also demonstrates the importance of having consistency of data across all analysis being undertaken at the club."
A unique benefit of Prozone’s RECRUITER is that the profiling and benchmarking of potential player targets will be consistent and integrated with the data that Prozone clubs receive from their current applications.
James Smith, Everton’s Head of Technical Scouting, explains:
“This consistency of information allows us to compare and benchmark possible transfer targets using like for like performance data. This ultimately makes the findings from RECRUITER more intuitive, and player recruitment more reliable and efficient.”
Following Prozone’s complete analysis of this summer’s World Cup, RECRUITER will allow Everton to get access to detailed performance statistics on every player at the tournament. This will give them the opportunity to assess whether recruitment targets would be suited to the demands of the Premier League and whether they fit within the parameters of Everton’s recruitment policy. This policy was explained by James in a recent interview with the Sunday Times, where he stated, “Everton are interested in younger players with a resale value and who have the potential to be moulded, improved and developed in a way older players can’t be. We focus on a narrow band, based on age, quality and price.”
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